Composition rules and design

'Color choice, use of shapes, and page layout or composition can make or break your marketing’s effectiveness.'

'capturing the attention of the reader requires creating an area of focus. This can be done through use of a dominant element that is stronger than other parts of the page, and by placing it in an area we are naturally inclined to look.'

https://www.marketing-partners.com/conversations2/10-effective-design-principles-you-need-to-know

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Branding research 'Designing and brand identity'

‘Designing and brand identity’ (Alina wheeler) In-text: (Wheeler, 2013) Your Bibliography: Wheeler, A. (2013). Designing and brand identity . 1st ed. New Jersey: John Wiley & Sons. ‘Brands have three primary functions: Navigation; brands help consumers choose from a bewildering array of choices. Reassurance; brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice. Engagement; brands are distinctive imagery, language and associations to encourage customers to identify the brand.’ P.2 ‘Brand identity appeals to the senses’ p.4 ‘Different types of branding ; Co branding- partnering with anther brand to achieve reach Digital branding- web, social media, search engine optimization, driving commence on the web. Personal branding- a way an individual builds their reputation Cause branding- aligning your brand with charitable courses, or c...

'The television Genre Book'

In-text: (Creeber, 2015) Your Bibliography: Creeber, G. (2015). The television genre book . 3rd ed. London: British Film institute. in early tv era, animation was dismissed as 'illustrated radio', 'animated programming had to adapt to much-reduced budgets and ultimately, drew more heavily on heavily on comparatively minimalist contemporary idioms in graphic design and art.' p.177 'with its oft-repeated and limited movement cycles, Hanna- Barbera created animation which was necessarily more character- and performance-driven and relied on witty scripts and amusing vocal deliveries.' p.177 '(with the success of his shows) Joe Barbera was justified in his view that 'kids don't give darn if there is 4000 or 40,000 drawings, so long as the entertainment is there" (cited in Wells, 2007) ' p.177 'animation has flourished and is increasingly recognized as an extraordinary vers...

Dominique Year 2 animation blog part 2

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