Composition rules and design

'Color choice, use of shapes, and page layout or composition can make or break your marketing’s effectiveness.'

'capturing the attention of the reader requires creating an area of focus. This can be done through use of a dominant element that is stronger than other parts of the page, and by placing it in an area we are naturally inclined to look.'


https://www.marketing-partners.com/conversations2/10-effective-design-principles-you-need-to-know