Personal branding lesson 3

use of colour; colours have different  symbolism to different cultures.
Use of words

Brand;
Product identity - image to the world

Name
Product
{ icons, package, colour palet, logo; slogan- the line- mission statement: history, store, audience}

Case study;
Waitrose- upper class/ more expensive - gets away with it through design.
‘Essentials’ - Waitrose, trying to make their cheaper products sounds more expensive.
Black labels
Green- fresh, clean.
A good design will make something seem more expensive compared to something thats ‘badly designed’ or more cluttered indesign make it look cheaper.

Brands try to be distinctive, different and modern. Hence fashion trends in design being recycled. Old fashioned is becoming the modern.

Something that looks expensive (using black labels, white, cursive font ) will make the product look more expensive.




Colour pallets;
Red- warning, passion, aggression, rage, blood, warm.
Blue- calm, Water, steady, cold.



Space- less clutter, more sophisticated looking.

What are we as a brand
Name;
Product; labour/ animation (skills)
Icon; online persona- web sight, social media,  name card, showreel, exhibition festivals
History/Reputation; ba- from Norwich, collaboration, self Motivated, creative and friendly, project. Bio
Audience/consumer/client- employer, client, financial/backing.

Webpage;
Show your work first, make links clear, bio that says you inspire to me over being overly confident.

Our bio needs to be professional but also relaxed; it is our only way we can present who we are.