Dominique Year 2 animation blog part 2

In-text: (Kleon, 2014) Your Bibliography: Kleon, A. (2014). Show Your Work! . 1st ed. New York: Workman Publishing Co. 'By taking advantage of internet and social media, an artist can share what ever she wants... she can be as open about her process as she wants to.' p.30 'Share sketches, works in progress, post pictures of your studio, or blog about influences, inspiration and tools …. you can form a connection with her audience.' p.30 'Human beings are interested in other human beings and what they do.' p.36 'audiences want to be apart of the creative process.' p.38 'by letting go of your ego, we allow for the possibility of people having an energising connection with us and our work, which helps us move more of our product.' p.38 'Take a lot of photos of your work in different stages in your process.. shoot videos of you working.' p.43 'A da...

In-text: (Millman, 2012) Your Bibliography: Millman, D. (2012). Brand Bible . 1st ed. Beverly, Mass.: Rockport Publishers. 'The brands (playboy, Disney, Oprah) comprise empires that transcend mere media conglomerates; they used rich story telling and compelling narration to reach audiences... and they branch out into numerous media, giving consumers different ways to experience and participate in the brand narrative.' p.220 'Successful brands create loyal customers who come back again and again because they feel the brand is an extension of their personalities' p.291 'In each brands case, we're looking to engage the brands target customer.' p.296 'Process is focused on discovering that an brands point of view and defining that.' p.296

Today, using after effects, I decided to 'animate' a intro of my name and specialities for my show reel and website.  I chose this font ( trajan pro) as it is clear to read, the use of  serif adds slight delicacy, connoting my care for detail.  It also signifies creativity, but with its spacious lettering that is thin and tall, and almost bold, it gives off a professional look. I choose to have white a background as white has symbolism of fresh, pure, innocent and clean. I want to give off positive, trusting and professional vibes. If I had more time I would done a 2D animation name intro, but a simply ran out of time management. Perhaps I can add a logo In the background to give some colour to make it more creative and interesting.

‘Designing and brand identity’ (Alina wheeler) In-text: (Wheeler, 2013) Your Bibliography: Wheeler, A. (2013). Designing and brand identity . 1st ed. New Jersey: John Wiley & Sons. ‘Brands have three primary functions: Navigation; brands help consumers choose from a bewildering array of choices. Reassurance; brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice. Engagement; brands are distinctive imagery, language and associations to encourage customers to identify the brand.’ P.2 ‘Brand identity appeals to the senses’ p.4 ‘Different types of branding ; Co branding- partnering with anther brand to achieve reach Digital branding- web, social media, search engine optimization, driving commence on the web. Personal branding- a way an individual builds their reputation Cause branding- aligning your brand with charitable courses, or c...

possible designs; template one This one is supposedly good for film students,  in which would be good to show off my animation work possibly? I like the colour pallet as it seems calm, well edited and friendly. However I feel with animation perhaps I need something for my dynamic and exciting and lively.. something that expresses energy, passion and movement; however I want something that expresses my personality and style of work. What I really like about this template is that it instantly has many portfolio work to show, and at the bottom it has clear paths. Its also like an positive instruction "Lets Collaborate", "stay updated" which in-away is friendly yet also pushes you to do so.

use of colour; colours have different  symbolism to different cultures. Use of words Brand; Product identity - image to the world Name Product { icons, package, colour palet, logo; slogan- the line- mission statement: history, store, audience} Case study; Waitrose- upper class/ more expensive - gets away with it through design. ‘Essentials’ - Waitrose, trying to make their cheaper products sounds more expensive. Black labels Green- fresh, clean. A good design will make something seem more expensive compared to something thats ‘badly designed’ or more cluttered indesign make it look cheaper. Brands try to be distinctive, different and modern. Hence fashion trends in design being recycled. Old fashioned is becoming the modern. Something that looks expensive (using black labels, white, cursive font ) will make the product look more expensive. Colour pallets; Red- warning, passion, aggression, rage, blood, warm. Blue- calm, Water, steady, cold. Space- less...

Your development, aspirations, context, industry, search, personal branding, portfolio, skills/experience. Visual look consistence trust worthy, interesting, good version fit your market need to be trusted. Good strong history, unique, healthy, good tag-lines. association- colour blue = trust (history of banks colours) Branding Product - > advertising brand -> Sell who -> Feed back - >  goal; to make a first attempt at a web-sight, and showreel. Us as a case study when we graduate; Product: Animation/labouring skills Colour pallet/Logo/tagline: Online appearance, website, social media, name cord, showreel, exhibitions, festivals. History/preproduction; Ba from Norwich, collaborations,   self motivation, creative, friendly, other work projects, examples. Audience: Employer, client.                                            ...

Produce an website -> web presence Analyse others webpages Portfolio How do other people do their websites? Showreel (not allowed to be more than a minute long.) And multiple showreel’s for specialisms. Research into job roles Our work we will be producing is just an excersize, we do not have to publish it. - industry engagements -c.vs  - competition work - freelance - start up company We will be gather up our work and (most likely) use the blog platform wix (we should not spend money or loads of time on this.) (This will be due 10th May) Home work; 3 job adverts that are interesting and relevant What are people looking for?