'Brand Bible' Research

In-text: (Millman, 2012)

Your Bibliography: Millman, D. (2012). Brand Bible. 1st ed. Beverly, Mass.: Rockport Publishers.

'The brands (playboy, Disney, Oprah) comprise empires that transcend mere media conglomerates; they used rich story telling and compelling narration to reach audiences... and they branch out into numerous media, giving consumers different ways to experience and participate in the brand narrative.' p.220

'Successful brands create loyal customers who come back again and again because they feel the brand is an extension of their personalities' p.291

'In each brands case, we're looking to engage the brands target customer.' p.296

'Process is focused on discovering that an brands point of view and defining that.' p.296

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