‘Designing and brand identity’ (Alina wheeler)
In-text: (Wheeler, 2013)
‘Brands have three primary functions:
Navigation; brands help consumers choose from a bewildering array of choices.
Reassurance; brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice.
Engagement; brands are distinctive imagery, language and associations to encourage customers to identify the brand.’ P.2
‘Brand identity appeals to the senses’ p.4
‘Different types of branding ;
Co branding- partnering with anther brand to achieve reach
Digital branding- web, social media, search engine optimization, driving commence on the web.
Personal branding- a way an individual builds their reputation
Cause branding- aligning your brand with charitable courses, or cooperate social responsibility
Country branding- efforts to attract tourists and businesses’ p.6
‘An identity helps mange the perception of a company and differentiates it from the competitors.’ P.11
‘The coherence of communications across various media sends a strong signal to the customer about the laser like focus of a company.’ P.11
‘The web has made us all global companies. In cyberspace, on our desktops, an our mobiles, geography has become less relevant. While globalization has blurred the distinction among cultures, the best brands pay attention to cultural differences.’ P.14
‘Understand the different layers of culture. Show your respect and make it relevant.’ P.14
‘Do your due diligence, then open your eyes, ears and minds. Start by being relevant.’
‘Less is more’ p.16
‘Brands need to deliver one of a kind engaging experiences that no other competitor can replicate’ p.18
‘Sharing experiences through Facebook and Instagram becomes as important as having the experience’ p.18.
‘Even the most mundane transactions can be turned into memorable experiences...
Companies need to not limit themselves to the physical realm, but can use virtual experiences as well in a series of related experiences that flow one from another.. the experience is marketing ’ p.18
My thoughts;
What we are doing is potentially digital branding and personal branding of ourselves.
From my reading, I need to make an image that is rememberable, connects to my target audiences senses and emotions (positive), needs to represent my brand (animator/artist) but also be different compared to the competition (other animators trying to get a job/commission).
My website needs to be distinctive, easy for ‘customers’ to see ‘benefits and features’ in this case this would most likely be what I as an animator can do, such as my show reel; portfolio, drawings, pre production work and post production, along with my c.v and what programs I can use.
I need to have multiple platforms of social media to show my ‘focus’ and legitimately of the brand.
This also gives more opportunity for my consumers to access and see more.
I need to be aware when creating my brand, I need to consider my target audiences culture- and think about ‘key messages’, ‘connotations’ and ‘naming’ and other elements in my design to make sure I
am not off putting, offending or stereotyping my target audience.
I need to research into their cultures, denotations have different connotations and symbolism in different cultures. As I am using social networking as my branding tool, my brand may be seen my many so I should try to make it universal for everyone. I may not be able to fit every cultures boxes of impressing, but I can make my design so it does not affect any cultures negatively.
For example, using sugar skulls as a logo - in the western culture this may seem fashionable and "cool" and maybe harmless as it is a sugary treat, however it could come across as offensive being used for this purpose, as it is apart of Mexico’s culture and religious holidays of celebrating day of the dead. This is where I need to consider my designs, it may be inappropriate.
‘Start by being relevant’ this means relevant colours/patterns/ designs to the appropriate target audience; example primary colours for young audiences, more neutral for older, patterns,colours, designs for the right for the culture, type of product, what’s in fashion and trending. I need to research into whats currently trending by researching into modern culture and researching other brands; in the upkeep of my website I would need to keep updated whats in fashion and redesign my website appropriately.
My idea is to use plants as a design feature for my logo and branding, I find the design refreshing and in fashion, natural and friendly, speaks environmentally friendly and welcoming, I feel it is used in the art design community recently; making my branding relevant. Every culture celebrates nature,and has no negative symbolism as far as I am aware. I wish to use a prickly pear cacti as my logo as it relevant to my design brand I already have, I often use cacti in my work, and it represents apart of my family routes as a 'Camilleri' linking to my Maltese blood line, as this plant is very common in Malta and used for products. I also find it has many opportunity’s for designs for logos and social media. The only problem is, will it be clear enough of what my brands product is?
I plan to ask some of my peers and lectures if I see them what they think of my social branding, I also plan to ask people outside of my course who do not studying design to get their opinions as a consumer/customer.
To deliver a ‘one of a kind engaging experience’, I need to go the extra mile with my web page.
I need to make it not easily accessible, but saturated enough that the user feels engaged.
A user experience where they can easily access my previous work and pre-production work, see selected files they wish, organised so they do not feel over whelmed. I need to find away to make it more engaging.....
I can show my progress, my stages off work, where I work/ the environment so they feel more connected to what I do and feel more involved.
Also writing a mini statement about myself/ a story may make the consumer feel more connected to my brand.
Being able to have customers share experience through Facebook and Instagram is not really relevant for my level of branding at the moment, but I can create a Instagram hashtag for my products people buy and use, perhaps upload my gifs for free use (from the sticker project) to use as a free branding tool ect to interact with people more.
Some more interesting pages based on design;
In-text: (Wheeler, 2013)
‘Brands have three primary functions:
Navigation; brands help consumers choose from a bewildering array of choices.
Reassurance; brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice.
Engagement; brands are distinctive imagery, language and associations to encourage customers to identify the brand.’ P.2
‘Brand identity appeals to the senses’ p.4
‘Different types of branding ;
Co branding- partnering with anther brand to achieve reach
Digital branding- web, social media, search engine optimization, driving commence on the web.
Personal branding- a way an individual builds their reputation
Cause branding- aligning your brand with charitable courses, or cooperate social responsibility
Country branding- efforts to attract tourists and businesses’ p.6
‘An identity helps mange the perception of a company and differentiates it from the competitors.’ P.11
‘The coherence of communications across various media sends a strong signal to the customer about the laser like focus of a company.’ P.11
‘The web has made us all global companies. In cyberspace, on our desktops, an our mobiles, geography has become less relevant. While globalization has blurred the distinction among cultures, the best brands pay attention to cultural differences.’ P.14
‘Understand the different layers of culture. Show your respect and make it relevant.’ P.14
‘Do your due diligence, then open your eyes, ears and minds. Start by being relevant.’
‘Less is more’ p.16
‘Brands need to deliver one of a kind engaging experiences that no other competitor can replicate’ p.18
‘Sharing experiences through Facebook and Instagram becomes as important as having the experience’ p.18.
‘Even the most mundane transactions can be turned into memorable experiences...
Companies need to not limit themselves to the physical realm, but can use virtual experiences as well in a series of related experiences that flow one from another.. the experience is marketing ’ p.18
My thoughts;
What we are doing is potentially digital branding and personal branding of ourselves.
From my reading, I need to make an image that is rememberable, connects to my target audiences senses and emotions (positive), needs to represent my brand (animator/artist) but also be different compared to the competition (other animators trying to get a job/commission).
My website needs to be distinctive, easy for ‘customers’ to see ‘benefits and features’ in this case this would most likely be what I as an animator can do, such as my show reel; portfolio, drawings, pre production work and post production, along with my c.v and what programs I can use.
I need to have multiple platforms of social media to show my ‘focus’ and legitimately of the brand.
This also gives more opportunity for my consumers to access and see more.
I need to be aware when creating my brand, I need to consider my target audiences culture- and think about ‘key messages’, ‘connotations’ and ‘naming’ and other elements in my design to make sure I
am not off putting, offending or stereotyping my target audience.
I need to research into their cultures, denotations have different connotations and symbolism in different cultures. As I am using social networking as my branding tool, my brand may be seen my many so I should try to make it universal for everyone. I may not be able to fit every cultures boxes of impressing, but I can make my design so it does not affect any cultures negatively.
For example, using sugar skulls as a logo - in the western culture this may seem fashionable and "cool" and maybe harmless as it is a sugary treat, however it could come across as offensive being used for this purpose, as it is apart of Mexico’s culture and religious holidays of celebrating day of the dead. This is where I need to consider my designs, it may be inappropriate.
‘Start by being relevant’ this means relevant colours/patterns/ designs to the appropriate target audience; example primary colours for young audiences, more neutral for older, patterns,colours, designs for the right for the culture, type of product, what’s in fashion and trending. I need to research into whats currently trending by researching into modern culture and researching other brands; in the upkeep of my website I would need to keep updated whats in fashion and redesign my website appropriately.
My idea is to use plants as a design feature for my logo and branding, I find the design refreshing and in fashion, natural and friendly, speaks environmentally friendly and welcoming, I feel it is used in the art design community recently; making my branding relevant. Every culture celebrates nature,and has no negative symbolism as far as I am aware. I wish to use a prickly pear cacti as my logo as it relevant to my design brand I already have, I often use cacti in my work, and it represents apart of my family routes as a 'Camilleri' linking to my Maltese blood line, as this plant is very common in Malta and used for products. I also find it has many opportunity’s for designs for logos and social media. The only problem is, will it be clear enough of what my brands product is?
I plan to ask some of my peers and lectures if I see them what they think of my social branding, I also plan to ask people outside of my course who do not studying design to get their opinions as a consumer/customer.
To deliver a ‘one of a kind engaging experience’, I need to go the extra mile with my web page.
I need to make it not easily accessible, but saturated enough that the user feels engaged.
A user experience where they can easily access my previous work and pre-production work, see selected files they wish, organised so they do not feel over whelmed. I need to find away to make it more engaging.....
I can show my progress, my stages off work, where I work/ the environment so they feel more connected to what I do and feel more involved.
Also writing a mini statement about myself/ a story may make the consumer feel more connected to my brand.
Being able to have customers share experience through Facebook and Instagram is not really relevant for my level of branding at the moment, but I can create a Instagram hashtag for my products people buy and use, perhaps upload my gifs for free use (from the sticker project) to use as a free branding tool ect to interact with people more.
Some more interesting pages based on design;
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