'The television Genre Book'

In-text: (Creeber, 2015)

Your Bibliography: Creeber, G. (2015). The television genre book. 3rd ed. London: British Film institute.

in early tv era, animation was dismissed as 'illustrated radio', 'animated programming had to adapt to much-reduced budgets and ultimately, drew more heavily  on heavily on comparatively minimalist contemporary idioms in graphic design and art.' p.177

'with its oft-repeated  and limited movement cycles, Hanna- Barbera created animation which was necessarily more  character- and performance-driven and relied on witty scripts and amusing vocal deliveries.' p.177
'(with the success of his shows) Joe Barbera was justified in his view that 'kids don't give darn if there is 4000 or 40,000 drawings, so long as the entertainment is there" (cited in Wells, 2007) ' p.177

'animation has flourished and is increasingly recognized as an extraordinary versatile medium that remains responsive to the needs of contemporary television and its ever-increasing global audience' p.180