‘Designing and brand identity’ (Alina wheeler) In-text: (Wheeler, 2013) Your Bibliography: Wheeler, A. (2013). Designing and brand identity . 1st ed. New Jersey: John Wiley & Sons. ‘Brands have three primary functions: Navigation; brands help consumers choose from a bewildering array of choices. Reassurance; brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice. Engagement; brands are distinctive imagery, language and associations to encourage customers to identify the brand.’ P.2 ‘Brand identity appeals to the senses’ p.4 ‘Different types of branding ; Co branding- partnering with anther brand to achieve reach Digital branding- web, social media, search engine optimization, driving commence on the web. Personal branding- a way an individual builds their reputation Cause branding- aligning your brand with charitable courses, or c...